A report found that companies collected and could indefinitely retain troves of data, including information from data brokers, and about both users and non-users of their platforms. 

A report found that companies collected and could indefinitely retain troves of data, including information from data brokers, and about both users and non-users of their platforms. 

Source: cybersecurity insiders
Source Link: https://www.securitymagazine.com/articles/101064-ftc-investigates-video-streaming-and-social-media-for-data-collection