Josh Noble / Financial Times:

An interview with IMG President Adam Kelly on streaming platforms' increasing share of sports media rights, live sports as an antidote to AI content, and more  —  As Netflix and Apple expand their sports ambitions, the head of IMG says media rights are entering a new phase driven by scarcity, retention and measurable returns

Josh Noble / Financial Times:

An interview with IMG President Adam Kelly on streaming platforms' increasing share of sports media rights, live sports as an antidote to AI content, and more  —  As Netflix and Apple expand their sports ambitions, the head of IMG says media rights are entering a new phase driven by scarcity, retention and measurable returns

Source: TechMeme
Source Link: http://www.techmeme.com/260114/p15#a260114p15