George Winslow / TV Tech:

IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video ads hit $78B, up 25.4%  —  The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year

George Winslow / TV Tech:

IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video ads hit $78B, up 25.4%  —  The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year

Source: TechMeme
Source Link: http://www.techmeme.com/260416/p54#a260416p54