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How AI is changing perfume creation, as startup Osmo promises 48-hour sample turnarounds and conglomerates DSM-Firmenich, Givaudan, IFF, and Symrise e


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2025-06-25 14:40:58
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Developers , Shooting the breeze / off-topic

Arabelle Sicardi / The Verge:

How AI is changing perfume creation, as startup Osmo promises 48-hour sample turnarounds and conglomerates DSM-Firmenich, Givaudan, IFF, and Symrise embrace it  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.




Arabelle Sicardi / The Verge:

How AI is changing perfume creation, as startup Osmo promises 48-hour sample turnarounds and conglomerates DSM-Firmenich, Givaudan, IFF, and Symrise embrace it  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.



Source: TechMeme
Source Link: http://www.techmeme.com/250625/p6#a250625p6


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