Advertising on TikTok is the obvious choice for any company trying to reach a young market, and especially so if it happens to be a travel company, with 44% of American Gen Zs saying they use the platform to plan their vacations. But one online travel marketplace targeting young holidaymakers with ads on the popular video-sharing platform broke GDPR rules when a third-party partner misconfigured



Source: TheHackerNews
Source Link: https://thehackernews.com/2024/11/tiktok-pixel-privacy-nightmare-new-case.html