New York Times:

Closing the de minimis exemption cuts Big Tech ad revenue; Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two weeks from March 31  —  For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.

New York Times:

Closing the de minimis exemption cuts Big Tech ad revenue; Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two weeks from March 31  —  For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.

Source: TechMeme
Source Link: http://www.techmeme.com/250503/p12#a250503p12