Taylor Lorenz / Washington Post:

MrBeast's “retention editing”, which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos  —  The popularity of so-called retention editing made a generation of creators go viral, but when every video looks the same it's harder than ever to stand out

Taylor Lorenz / Washington Post:

MrBeast's “retention editing”, which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos  —  The popularity of so-called retention editing made a generation of creators go viral, but when every video looks the same it's harder than ever to stand out

Source: TechMeme
Source Link: http://www.techmeme.com/240331/p5#a240331p5