Wall Street Journal:

eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise  —  A flurry of new offerings for advertisers is hitting the market  —  Google's grip on the nearly $300 billion search advertising business is loosening.

Wall Street Journal:

eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise  —  A flurry of new offerings for advertisers is hitting the market  —  Google's grip on the nearly $300 billion search advertising business is loosening.

Source: TechMeme
Source Link: http://www.techmeme.com/241005/p14#a241005p14