Bloomberg:

Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+  —  A deal for the Redwood, California-based company could be announced as soon as Monday, said the people, who asked not to be identified because the details aren't public.

Bloomberg:

Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+  —  A deal for the Redwood, California-based company could be announced as soon as Monday, said the people, who asked not to be identified because the details aren't public.

Source: TechMeme
Source Link: http://www.techmeme.com/250505/p17#a250505p17