Alistair Charlton / Forbes:

BMW drops plans to offer subscriptions to activate heated seats or other hardware already fitted to its cars, limiting subscriptions to software-based functions  —  BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.

Alistair Charlton / Forbes:

BMW drops plans to offer subscriptions to activate heated seats or other hardware already fitted to its cars, limiting subscriptions to software-based functions  —  BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.

Source: TechMeme
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