Jessica DiNapoli / Reuters:

Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%  —  - AI tool cuts ad production costs by 30% to 50%, exec says  — Mondelez has invested $40 million in AI tool, exec says

Jessica DiNapoli / Reuters:

Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%  —  - AI tool cuts ad production costs by 30% to 50%, exec says  — Mondelez has invested $40 million in AI tool, exec says

Source: TechMeme
Source Link: http://www.techmeme.com/251024/p22#a251024p22