Alistair Charlton / Forbes:

BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions  —  BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.

Alistair Charlton / Forbes:

BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions  —  BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.

Source: TechMeme
Source Link: http://www.techmeme.com/230907/p23#a230907p23