Sahil Patel / The Information:

LinkedIn woos publishers, testing a “News Banner” on its mobile app feed and a video ad program that sources say will earn Bloomberg and WSJ $2M+ each in 2024  —  As Facebook owner Meta Platforms has backed away from news, Microsoft's LinkedIn has leaned into it.

Sahil Patel / The Information:

LinkedIn woos publishers, testing a “News Banner” on its mobile app feed and a video ad program that sources say will earn Bloomberg and WSJ $2M+ each in 2024  —  As Facebook owner Meta Platforms has backed away from news, Microsoft's LinkedIn has leaned into it.

Source: TechMeme
Source Link: http://www.techmeme.com/241018/p12#a241018p12