James Warrington / The Telegraph:

Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service  —  Apple has held talks with the UK's TV ratings body in the latest sign that the tech giant is planning to introduce adverts on its streaming service.

James Warrington / The Telegraph:

Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service  —  Apple has held talks with the UK's TV ratings body in the latest sign that the tech giant is planning to introduce adverts on its streaming service.

Source: TechMeme
Source Link: http://www.techmeme.com/240727/p12#a240727p12