Christopher Mims / Wall Street Journal:

How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul  —  Clorox employees' experiments with generative AI delivered new R&D ideas, better customer insights—and some misfires like ‘bleachless bleach’

Christopher Mims / Wall Street Journal:

How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul  —  Clorox employees' experiments with generative AI delivered new R&D ideas, better customer insights—and some misfires like ‘bleachless bleach’

Source: TechMeme
Source Link: http://www.techmeme.com/250705/p20#a250705p20