Rachel Phua / Bloomberg:

Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January  —  - Observed sales and users fell month-on-month in Dec. and Jan.  — Chinese e-commerce app offers users $10 million in giveaways

Rachel Phua / Bloomberg:

Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January  —  - Observed sales and users fell month-on-month in Dec. and Jan.  — Chinese e-commerce app offers users $10 million in giveaways

Source: TechMeme
Source Link: http://www.techmeme.com/240212/p20#a240212p20