Abigail Summerville / Reuters:

LiveRamp, which helps match up customer datasets for brands and advertisers, agrees to acquire marketing data startup Habu for ~$200M in cash and stock  —  , a software company which helps match up customer datasets for brands, advertisers and retailers, told Reuters on Wednesday it has agreed …

Abigail Summerville / Reuters:

LiveRamp, which helps match up customer datasets for brands and advertisers, agrees to acquire marketing data startup Habu for ~$200M in cash and stock  —  , a software company which helps match up customer datasets for brands, advertisers and retailers, told Reuters on Wednesday it has agreed …

Source: TechMeme
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