Megan Graham / Wall Street Journal:

“Made for advertising” sites, despite their poor UX and dubious results for advertisers, attract ~15% of automated ad spend, or $10B/year, ANA estimated in 2023  —  Industry leaders want brands to shun ‘MFA’ websites.  Others think more nuance is needed.

Megan Graham / Wall Street Journal:

“Made for advertising” sites, despite their poor UX and dubious results for advertisers, attract ~15% of automated ad spend, or $10B/year, ANA estimated in 2023  —  Industry leaders want brands to shun ‘MFA’ websites.  Others think more nuance is needed.

Source: TechMeme
Source Link: http://www.techmeme.com/240412/p6#a240412p6