Online brand impersonation is an insidious threat compared to more straightforward attacks. Ransomware, for example, is simply extortion. A cybercriminal encrypts your data, holds it hostage, and demands payment in exchange for encryption keys. The consequences of the attack are either the loss of data or the cost of the ransom (and associated downtime). Online […]

The post Cost of Online Brand Impersonation: Customer Acquisition and Loyalty first appeared on alluresecurity.

The post Cost of Online Brand Impersonation: Customer Acquisition and Loyalty appeared first on Security Boulevard.

Mitch Warren

Source: Security Boulevard
Source Link: https://securityboulevard.com/2024/10/cost-of-online-brand-impersonation-customer-acquisition-and-loyalty/