Lara O'Reilly / Business Insider:

Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Meta's Advantage+  —  - Apple is testing a new AI-powered tool for optimizing App Store ad campaigns.  — The tool mimics Google's Performance Max and Meta's Advantage+, automating ad placement.

Lara O'Reilly / Business Insider:

Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Meta's Advantage+  —  - Apple is testing a new AI-powered tool for optimizing App Store ad campaigns.  — The tool mimics Google's Performance Max and Meta's Advantage+, automating ad placement.

Source: TechMeme
Source Link: http://www.techmeme.com/240311/p26#a240311p26