Ben Cohen / Wall Street Journal:

How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks  —  The learning app doesn't just teach languages.  It harnesses the power of streaks and hooks you with perfectly timed nudges.

Ben Cohen / Wall Street Journal:

How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks  —  The learning app doesn't just teach languages.  It harnesses the power of streaks and hooks you with perfectly timed nudges.

Source: TechMeme
Source Link: http://www.techmeme.com/240615/p6#a240615p6