Dade Hayes / Deadline:

Amazon Ads and Roku sign a new ad initiative to give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP  —  In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households.

Dade Hayes / Deadline:

Amazon Ads and Roku sign a new ad initiative to give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP  —  In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households.

Source: TechMeme
Source Link: http://www.techmeme.com/250616/p6#a250616p6