Aisha Counts / Bloomberg:

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022  —  - Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos

Aisha Counts / Bloomberg:

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022  —  - Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos

Source: TechMeme
Source Link: http://www.techmeme.com/241218/p19#a241218p19