Managing loyalty programs isn’t without its challenges. With evolving privacy laws and growing consumer awareness, businesses must carefully balance personalization with privacy. 

Managing loyalty programs isn’t without its challenges. With evolving privacy laws and growing consumer awareness, businesses must carefully balance personalization with privacy. 

Source: cybersecurity insiders
Source Link: https://www.securitymagazine.com/articles/101147-risks-and-rewards-managing-loyalty-program-privacy-and-security