Josh Noble / Financial Times:

How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation  —  NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences  —  Sandra Kwon's life …

Josh Noble / Financial Times:

How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation  —  NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences  —  Sandra Kwon's life …

Source: TechMeme
Source Link: http://www.techmeme.com/240803/p10#a240803p10