Shenzhen PICEA Robotics Co., Ltd. (often described in English reporting as Picea Robotics and sometimes associated with the name “3irobotix”) is a Shenzhen-based robotics manufacturer best known for its role as a large original design manufacturer (ODM) in robot vacuums—building products for major consumer brands while also developing its own branded offerings. The Verge+1
What the company does
ODM / manufacturing partner for robot vacuums: Public reporting describes Picea as one of the major ODMs in the robot vacuum space and notes it has manufactured for recognizable consumer vacuum brands. The Verge+1
Consumer brand: “3i”: PICEA-backed consumer products are marketed under the 3i brand, with a dedicated retail site featuring robot vacuum / mop products and support content. 3i+1
Components subsidiary: PICEA Motion: A related entity, Shenzhen PICEA Motion Technology Co., Ltd., presents itself as focused on precision motion components (e.g., harmonic drive / precision reducers) used in robotics and automation. piceamotiondrive.com+1
Why it has been in the news (December 2025)
In mid-December 2025, iRobot (Roomba) announced a court-supervised Chapter 11 process under which its secured lender and key supplier—Shenzhen PICEA Robotics Co., Ltd. together with Santrum Hong Kong Co., Limited—would acquire iRobot. iRobot Investor+2iRobot Investor+2
This matters because it positions PICEA not only as a manufacturing force behind major consumer robotics, but also as a corporate owner of a legacy consumer robotics brand (pending completion of the process described in iRobot’s filings/press materials). iRobot Investor+2Business Insider+2
Likely official / primary group & brand sites
piceacorp.com — PICEA / 杉川 group site (“杉川官网”). Picea Corp+1
us.3itech.com — 3i official US storefront (“3i Official Site | Smart Robot Vacuum Cleaners”). 3i+1
Subsidiary / affiliated component & motion-control sites
piceamotiondrive.com — PICEA Motion presence (harmonic drives / reducers; includes company profile & contact pages). piceamotiondrive.com+2piceamotiondrive.com+2
piceamotion.com — Another PICEA Motion web presence (contact page shows piceamotion.com email addresses). Picea Motion
Corporate-transaction / regulatory references (not “their” sites, but authoritative confirmations)
These aren’t owned by PICEA, but they are primary sources that explicitly name the entities:
investor.irobot.com — iRobot press release naming Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited. iRobot Investor
investor.irobot.com (SEC filing PDF) — iRobot Form 8-K referencing Santrum as a wholly-owned subsidiary of Shenzhen PICEA Robotics Co., Ltd. iRobot Investor
Social / profile presence
linkedin.com/company/shenzhen-picea-robotics-co-ltd — LinkedIn company page for Shenzhen PICEA Robotics Co., Ltd. LinkedIn
Third-party / regional reseller example (related to the 3i brand, but not necessarily corporate-owned)
3irobotix.co.il — appears to be a regional site selling 3i-branded robot vacuums (treat as reseller/distributor unless proven otherwise). 3i ישראל שואבי אבק חכמים
Note on similarly named domains
piceagroup.com exists, but it presents itself as an engineering/automation services firm and may be unrelated to Shenzhen PICEA Robotics / 杉川. I’m listing it here only as a “name collision” to avoid accidental attribution. Picea
